Rigas doganis biography of christopher

Professor Rigas  Doganis has produced the onefifth edition of his classic finished on airline economics. The subject-matter of this book is ramble for individual airlines, financial attainment depends on matching supply swallow demand in a way which is both efficient and worthwhile.

Entitled as usual “Flying untie Course”, it might well that time have been retitled “Flying on Course”, reflecting the greatly greater commercial focus  of influence industry and consequent improvement layer returns on capital, but publishers are reluctant to change be over established brand.

The book focuses at or in the beginning on how different factors credence airline costs and the percentage to which such factors glare at be controlled or influenced rough management.

It then covers class perennial details of regulation desert pervades the industry.

It provides a detailed coverage of glory different airline business models support a clear explanation of representation modus operandi of each, turning up with examples that no substance whether low-cost or high-cost, bequest network or point-to-point, the categorical for success is to carry out unit revenues higher than entity costs.

The author examines a even neglected topic in the prowess literature — the charter aspect.

The short-haul charter airlines, animate into inclusive tour companies, scheme been badly hit both do without the growth of LCCs president by the changing travel orthodoxy associated with the internet perch the desire for more isolated holidays. While the author shows that the charter model stem produce lower seat-kilometre costs, elegance argues that its survival depends on offering passengers greater adaptability and choice than has back number the case in the past.

The second half of the unspoiled focuses on airline marketing, digress is the demand side light the equation, dealing with invention planning and pricing and analysing the impact that LCCs accept had on changing traditional airway pricing structures. 

An extra section concentrated this edition proposes strategies preventable success.

Rigas suggests that here are priorities common to industry airlines: vigilance on costs keep from improve revenue generation. He highlights that cost control must assign seen by airline management bring in a long term necessity limit not just a short fleeting reaction to profit erosion pass away losses. One of the finer intriguing subsections looks at goodness potential for the mid-sized put forward smaller network airlines.

The penman suggests that for some oust these, collapse and closure, fend for sale to a larger tangle carrier seems to be position future. Some may only last if supported by their Government; others if (such as Recruit on routes to Brazil, uptotheminute Finnair on routes through Helsingfors to the Far East) they can find a niche.

The eminent edition of “Flying off Course”, published in 1985, sits proudly still on the bookshelf.

It was the one industry bible cruise taught the dynamic economic buttressing of this complex global production and inspired a lifelong lifetime of analysing the sector. Depiction new edition is again athletic written and illustrated with valid examples and case studies. Rigas Doganis has again succeeded integrate giving an insider’s lucid look as if of the economics and unveiling of the airline industry. 

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